Ghosla Campaign by PSEC
The Ghosla Campaign by PSEC is a unique initiative that brings together environmental sustainability, wildlife conservation, and women empowerment. Under this campaign, eco-friendly bird nests are crafted using recycled coconut shells and coir—making them fully biodegradable and sustainable. These nests provide shelter to birds from scorching heat and predators, supporting their survival in urban and rural landscapes.
The campaign also creates livelihood opportunities for women, who are trained and employed in making these nests—helping them become financially independent and empowered. Beyond shelter, these birds play a crucial role in afforestation by dispersing seeds as they live and move among trees and plants, completing a natural cycle of regeneration and growth.
Ghosla is not just about protecting birds—it’s about nurturing ecosystems, supporting communities, and fostering a greener planet.
Roshni Campaign by PSEC
The Roshni Campaign by PSEC (Pratyan Society for Environmental Conservation) is a compassionate initiative focused on reducing road accidents involving stray and domestic animals. Many animals lose their lives on roads each year due to poor visibility at night, leading to avoidable fatalities and even human injuries. Through this campaign, PSEC distributes and donates radium collars to animals—especially dogs and cattle—to make them visible in the dark, preventing accidents and saving countless lives.
What makes Roshni impactful is its holistic approach. It not only protects animals but also enhances road safety for humans, raising awareness about responsible driving and compassionate coexistence. By illuminating the lives of these voiceless beings—literally and metaphorically—Roshni becomes a symbol of safety, empathy, and environmental consciousness.
It’s a small act that makes a big difference, creating a safer world for both animals and people.
GreeNation’s Plantation Campaign
At the heart of GreeNation’s Plantation Campaign lies a simple yet powerful mission — to restore our planet, one tree at a time. This initiative is dedicated to promoting afforestation by planting trees across urban and rural landscapes, reviving green cover, improving air quality, and rebuilding natural habitats.
With every sapling we plant, we’re not just growing a tree — we’re sowing hope for cleaner air, cooler cities, richer biodiversity, and a healthier future for generations to come. Trees are nature’s silent warriors — they fight climate change, prevent soil erosion, conserve water, and support thousands of life forms. By joining this campaign, individuals, communities, and organizations can actively contribute to reversing the damage caused by deforestation.
Let’s grow together — because every tree planted today is a promise for a greener tomorrow.
Be a part of the change. Plant. Protect. Prosper.
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